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How to get the Glittery and Magical Douyin Eye Makeup Look

Hi makeup lovers! If you've been scrolling through Douyin (the Chinese TikTok) and marvelled at the shimmering, magical makeup styles, you're not alone.

We're so happy as a brand that our Chinese roots is finally getting its limelight and trending now. We're a small Australian, Chinese-owned makeup brand; we specialise in makeup that can help you achieve the Douyin makeup look trend with sparkly glitter eyeshadows and more.

The 'Douyin Makeup Style Look' is all about embracing the glitter, shine, and enchantment, and we're here to show you how to achieve it effortlessly.

Ready to get that mesmerising, magical makeup and take your everyday look to the next level?

sparkly douyin glittery eyeshadow

The Allure of the Douyin Makeup Style Look

The Douyin makeup style look is all about creating a magical and enchanting appearance, using glitter, shimmer to add a touch of fantasy to your everyday look. It's notably different from for example Korean beauty trends where they might focus more on dewy skin with very natural enhanced eyes.

Chinese makeup is definitely more focused on a soft-matte skin finish, with glossy lips and lots of drama and artistry on the eyes. It can get really complex in eye makeup details but we make it easy at Cloudicos with our Cosmic Eyelights, which is a loose glitter pigment that is easy to swipe on and achieve a sparkling effect!

sparkly loose eyeshadow pigment

We specifically formulated our glitters to be easy to use, they're a loose formula yet somehow they stay on without needing for a base! They can be used to transform your existing makeup or used on its own. 

Let's talk about eyes!

Introducing Cosmic Eyelights: The Star of the Show

Meet our star product: Cosmic Eyelights! These enchanting eyeshadows are specially designed to help you achieve that glittery and magical Douyin makeup style look. 

swatches of sparkly douyin makeup style glitter

They're formulated to be unlike anything you've ever seen. Part of the reason it's a loose formula allows for the sparkle to be extremely intense and captivating, especially under flash light or sunlight!

The colours are often transformative in itself, some of the colours feature even 4 colours within the shade, making your eye look even change under different lighting or angles.

They aren't gritty either, so you don't need to worry about eye-damaging traditional glitter formulas. Our quality is top of the line, used by makeup artists and makeup enthusiasts alike.

They are easy to apply and long-lasting, making them perfect for makeup enthusiasts of all levels.

Key Features of Cosmic Eyelights:

  • Shimmer and Shine: Our eyeshadows are infused with the perfect amount of glitter and shimmer to give your eyes that magical, captivating glow. The fine particles catch the light and create a dazzling effect that's perfect for any occasion. We suggest using it all over the lid, using it wet, or even popping a tiny bit on the inner corner of your eye! 

  • Buildable Coverage: Whether you want a subtle sparkle or a bold, celestial statement, Cosmic Eyelights are buildable, allowing you to customise your look to match your mood and style.

  • Long-Lasting: No one wants their magical makeup to disappear by midday! Our eyeshadows are formulated to stay put, so your enchanting look lasts all day and night.

  • Easy Application: The light texture of Cosmic Eyelights makes them easy to apply with your fingertips or a dense brush. Whether you're a makeup pro or a beginner, you'll find it effortless to create the Douyin makeup style look.


douyin makeup style

Choosing the Right Shades

Cosmic Eyelights come in a variety of captivating shades that are perfect for achieving the Douyin makeup style look. Here are a few recommendations to help you get started:

Equinox: Our best selling blend of pink and silver tones. Perfect for creating a celestial eye look that's out of this world. It's popular because it's quite versatile and a beautiful feminine colour.

Cascade: A light blue with icy reflections, for creating an incredible cool toned makeup look. For frosty looks, a light blue is an essential to everyone's collections and quite a popular tone in Chinese make up trends.

Universe: A dazzling confetti styled colour with a mix of tones like a unicorn. This one's also super popular, like pastels and fun multicoloured galore. Really pretty, you'll have to try it for yourself and see!

Yue: A magical teal with a mix of periwinkle and blue, pink and purple glitter. Channel the beauty of the northern lights with this enchanting shade. This one was named after the Chinese word for moon, Yue. It's a really unique ultra-sparkly formula. Try it over a black eyeshadow base! It really pops this way. 

How to Apply Cosmic Eyelights

Now that you've selected your favourite Cosmic Eyelight shade, it's time to create your Douyin makeup style look. Here's a step-by-step guide to help you achieve a glittery and magical effect:

Step 1: Prep Your Eyelids

Start by prepping your eyelids with an eyeshadow primer. This will help the eyeshadow adhere better and last longer. This is optional however as for the lazy makeup days, you can totally swipe it on by itself.

Step 2: Apply the Base Shade

Apply it all over the lid with your finger, lightly dipped into the product or swiped on with a dense brush. We don't recommend a fluffy brush as it's a loose pigment and it might get everywhere! Just pick any tone, and put it all over your eye.

Step 3: Add Dimension

Pick a more sparkly shade if you have one to put it in your inner corner, or use it underneath your bottom lash line to define the bottom of your eye with sparkle too!

Step 4: Add  an incredible eyeliner

If you put a mixing medium such as Duraline or even some water with your product (mix it in the lid of your glitter or use a separate tool like a cup), then you can transform the colour into an eyeliner. Works best with colours such as Jasper which are deeper. Use a thin eyeliner brush to apply a small wing, so pretty!

Step 5: Blend and Define - optional

If you want, you can add some matte eyeshadows around the eye to blend your pigments towards or you could have done a matte base as well before you began. Totally optional.

Step 6: Finish with Mascara

Complete your Douyin makeup style look with mascara to enhance your eye makeup and make your eyes pop. Give your lashes a good curl before you do!

And then add some false lashes, individuals are best for the classic Douyin makeup look.

Voila! You've successfully achieved a glittery and magical Douyin makeup style look with the help of Cosmic Eyelights. It's an easy and fun way to add a touch of enchantment to your beauty routine.

Douyin Makeup Style Look Beyond Eyeshadows

While Cosmic Eyelights are your go-to product for achieving the enchanting eye makeup part of the Douyin style, the magic doesn't have to stop there. Our small Australian, Chinese-owned makeup brand offers a range of products to enhance your overall look and help you embrace the Douyin trend to the fullest.

Liquid Blushes for a Rosy Glow

In the Douyin makeup style look, radiant, flushed cheeks are often part of the enchanting package. Our Flowerbud liquid blushes come in various shades that mimic the natural flush of your skin. They are easy to apply and blend, giving you that rosy, ethereal glow you desire. 

The finish is satin and it's super easy to blend. It's designed specifically for this look!

Shiny Hydrating Lip Glosses

Don't forget about your lips! Shiny, hydrating lip glosses are a must to complete your magical makeup look. They add an alluring shine to your lips while keeping them hydrated. Shop our Cloudkiss collection for that final touch.

lip gloss lip oil dupe for dior

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